What's better: a YouTube or Netflix special?
Seems like it's prestige vs. eyeballs. Or is there more to it?
Question: “What is a special worth?” re: Netflix vs YouTube vs everywhere else.
Why the q? Luke Girgis of The Black Hoody: The Netflix special no longer sells a single ticket.
So what is the comic actually buying? A logo. The “as seen on Netflix” line in next year’s tour marketing. Emilio [Savone] calls it brand perception. That is all it is.
The actual ticket engine sits somewhere else entirely.
YouTube has become the customer acquisition layer for stand-up. Sam Morril, Mark Normand and Shane Gillis ran the early experiment and each pulled between 10 and 50 million views on their YouTube specials. Those numbers move seats.
The fan watching a Hulu special does not open Ticketmaster the next morning. The fan finding a comic on YouTube does.
My pov?
