Say what they're thinking and they'll love you for it

Why Louie Anderson crushed so hard on his first appearance on The Tonight Show.

Louie Anderson crushed on his first appearance on The Tonight Show starring Johnny Carson.

It’s classic, self-deprecating, “I know what you’re thinking” right out of the gate. Why does that approach work so well? Here’s legendary comedy manager Barry Katz, who repped Louie, on that set:

Barry Katz

Barry Katz on Instagram: “How the great @louieanderson won over The Tonight Show audience in the first 5 seconds! -
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May 13, 2023

If you say what they're thinking about you, they'll fall in love with you. You’re telling them it’s ok to think those thoughts – and that allows them to laugh and feel safe with you.