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Myq Kaplan's avatar

dear matt,

great piece! ira glass is always super.

regarding this: "Get them on the edge of their seat somehow. Say an intriguing premise, tell an interesting story, reveal something vulnerable, etc. Getting them engaged is half the battle. Once they’re locked in, it becomes so much easier to play off that tension and get laughs" ...

if "getting them engaged is half the battle," ACTUALLY MAKING VALUABLE USE OF THEIR ENGAGEMENT is the other half. that is, saying something. something funny, meaningful, unique, personal, specific, whatever it is.

i say this because a lot of times folks spend time getting the attention and not capitalizing on it meaningfully. this happens all over. the news headline is catchy, but is the story interesting? the person runs a good political campaign, but how do they actually govern? they have a great social media game, but how is the live show?

so, the opening line gets them. how do you keep them?

thanks for sharing! fun piece as always!

love

myq

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