But, therefore: Writing advice from Matt Stone and Trey Parker
"What should happen between every beat you’ve written down is the words ‘therefore’ or ‘but.'"
The creators of South Park:
“If the words ‘and then’ belong between those beats … you’ve got something pretty boring. What should happen, between every beat that you’ve written down, is either the word ‘therefore’ or ‘but’ … that gives you your causation.”
Why it matters:
‘And’ implies a simple continuation.
‘But’ implies conflict.
‘Therefore’ implies progress.
Here’s the vid: