2 Comments
User's avatar
Myq Kaplan's avatar

Dear Matt,

Great piece!

Love this:

"Don’t open with your funniest joke.

Open with a premise that makes the audience feel like:

This is going somewhere."

And this:

"First: clarity

Then: connection

Then: punchlines"

Funny that those two items offer a ton of clarity and promise AND they appear at the very END of your piece!

Thanks for sharing!

Love

Myq

PS If it's helpful, maybe you could do something with "premise" and "promise." They're so close!

Matt Ruby's avatar

Thanks. Maybe I can set up a workflow where AI summarizes MIT professors and posts the results to Substack and I don’t even have to login. Voila, passive revenue stream!