How to launch a standup special
Expert at Punchup answers, "You just taped a stand up special - now what?"
You just taped a stand up special - now what?
We recommend aiming for driving awareness of the special (e.g., with goals of x mentions in social media from fellow comedians, y appearances on podcasts and z streams of the special) and actual ticket sales (e.g., selling 50% of available tickets within the first month of launch). Think about how you will reach both existing and new fans - do you have an email list you can use for blasts or as seed audiences for ads? Would you want to reward any current fans, and enlist them to help you market?
All the tips offered there:
Ensure consistency across social platforms.
Book a tour.
Optimize your search results.
Determine a goal, and build a marketing plan to reach that, with success metrics.
Schedule social media posts.
Consider a staggered launch of your special.
Take a conservative approach to censorship.
On that last one:
A number of comics recently have faced content being removed by platforms, or demonetization. If this might apply to your content, place a censored version on YouTube, and the full special on Punchup. In this scenario, YouTube becomes an advertisement for the full version of the special on Punchup. For fans that come to Punchup for the uncensored version, you will still be able to capture their emails and tell them about future shows.
Related: The Top Mistakes Every Comedian Makes on Social Media by
.